THE DIGITAL WAY
EXPERIENCE PRODUCTS AND BRANDS – IN A VIRTUAL AND INTERACTIVE SPACE
The ongoing digitization of sales processes can no longer be reduced to a more or less painless online shopping experience. The way various products and services can be experienced in a digital space has become (at least) equally important. After all, we live in times when it is increasingly necessary to move product presentations from the real stores to the virtual world. The brand experience must not be left behind.
ENGAGEMENT LEADS TO SALES
This web widget, we developed for Hilti’s online world, shows how the strengths of modern web browsers can be used to create a complete shopping experience: By utilising stylish 3D graphics in real time, the products are presented in a way that makes their application in the real world tangible. In contrast to real-life films, users can intervene and focus on the details that interest them most at the moment. Direct links to the online store channel the aroused interest directly into the buying process.