SUNNY SIDE UP.

LET’S TRY SOMETHING NEW

When it comes to tourism ads, usually it‘s all about production values: Highspeed-cameras, helicopter flights, armies of make-up artists… you name it. This time, it was our job to go the opposite route. We settled on showing real people doing fun things in a beautiful country. And that‘s it.

NO NEED TO FAKE IT

KEEPING IT REAL

These four spots, focusing on the topics “family”, “mountainbike”, “hiking” and “culture” respectively, are proof that an ad for Tirol will never really be in need of models, helicopters or heaps of pathos – the land is beautiful enough just as it is.