CREATURES AND FEATURES
THE MASKED SINGER is a reality TV singing competition, wherein celebrities perform anonymously while dressed up in elaborate costumes and masks. In each episode, audience and jury get to vote for their favourite performer. The singer with the least votes has to reveal his/her identity and leave the show.
PULLING THE AUDIENCE IN
What makes the show unique, is a simple but genius twist: the audience gets to guess which celebrities hide under the masks. Who is the panther? Who is the grasshopper? Who hides under the cuddly monster outfit? Playing the guessing game is a lot of fun, so we made it one of the website’s central features. The users were asked to enter their guesses into the website, creating a database of people’s thoughts about all the singers’ identities, which in turn made the show even more thrilling and enjoyable.
SOUNDS & LOOKS
GOOD LOOKS GO A LONG WAY
The singers’ costumes and masks looked absolutely gorgeous on the TV screen, so we created a beautiful interactive video stage to pay them tribute on the web. We also added a real-time Instagram feed to the feature list, turning the website into the perfect second screen companion.