Augmented Reality

THE HAPPY MEAL DANCE

A Christmas Instagram filter that transforms users into dancing Playmobil figures.

Client: McDonald‘s, OMD Create

MERRY X-MAS

PLAYMOBIL YOURSELF

The “Happy Meal Dance” was created to promote a pre-Christmas cooperation between McDonald’s and cult toy-manufacturer Playmobil. This is a lovingly designed Instagram filter that transforms users into Playmos, who dance a hot dance in front of a Christmas backdrop.

Special X-Mas feature: The filter can be used by up to four people at the same time and therefore invites them to gather around the selfie camera with friends and family. Merry X-Mas!