Augmented Reality

Midsommar AR-FILTER

While the whole of Sweden celebrates Midsommar, we place virtual flower wreaths on Instagram users' heads.

Client: IKEA / &US

SUM­MER­TI­ME

HAPPY MIDSUMMER!

People in Sweden like to put wreaths of flowers on their heads for Midsummer. With this AR filter, which we developed on behalf of IKEA (agency: &US), you can do this anytime and anywhere – or at least on Instagram (and as we all know, Instagram is everywhere). If you try out the filter, don’t forget to shake your head to make virtual flowers and leaves rain down. We wish you: “Trevlig Midsommar.”

ZUM FILTER