INTERACTIVE VIDEO

SUMMERDRIVE

SummerDrive is the name of a new joint campaign by BMW and Tirol Werbung, that focuses on showcasing some of Tirol’s most beautiful road trips.

CLIENT: BMW AG / TIROL WERBUNG GMBH

THE CAS­TING.

LOOKING FOR SUMMER-DRIVERS

We were tasked with the production of a series of interactive videos for the social media communities of both brands. The first step of this undertaking consisted of an online casting in order to find the right protagonists for the videos. We produced a short video casting-call and a facebook application that collected photos and data of the participants.

HIT THE ROAD.

BEHIND THE WHEEL

As soon as our ideal cast had been found we hit the road. We accompanied the winners of our casting on three different trips all across Tirol, capturing every single moment of this exciting journey. The resulting footage was edited into a series of interactive videos and presented right inside our Facebook app.