CLIENT: RED BULL
The app's centerpiece is an accurate 3D Model of the area where the Rampage event took place. The terrain was segmented into three different zones, all coming with distinctive hazards and pitfalls, and the racers had to choose their own path through these zones and down the mountain.
By navigating in 3D-space, right inside the web browser, our users are able to explore the region, compare the zones and discover the daredevils' routes while simultaneously watching their runs via an embedded youtube-stream.
Web GL has come a long way and is finally ready for prime-time - and this goes for desktop as well as for mobile environments. It enables us to embed rich 3D graphics and animations into websites, bringing experiences to the browser that would not have been possible in this form a year ago.